Position Your Brand For Success – Marketing Tools for Nonprofits
A smaller nonprofit often has limited resources to dedicate to communications which can hinder brand development and marketing efforts and ultimately the growth of the organization. On May 3, 2016, South Florida Community Development Coalition partnered with Florida Community Loan Fund and Chief Marketing Associates to conduct a training on best practices to develop a marketing and branding strategy, on a limited budget.
An organization’s most valuable asset is their brand. However, today many organizations devote little time to this important element of their value in the community and the world. So much can be leveraged, beginning with the way in which you communicate to the way your brand is positioned on social media, etc. We believe the best practices that we will share with you will help you get the edge and position your brand for success.
This workshop addressed the following:
- What is a brand? An overview of branding vs. marketing vs. logo
- Effectively telling your organization’s story across all channels
- Tips and hints for optimizing social media
- Leverage content management and all your marketing resources and measuring results.
Our presenters Janet de Guehery, Communications and Marketing Manager for Florida Community Loan Fund and Lisa Junkerman, strategist, brand manager and President of Chief Marketing Associates, provided an excellent summary handout of their presentation and also included a list of low cost and FREE tools your organization can use.