Communication Tips and Tools to Strengthen Your Impact

Presented by the Community Health Training Institute

Register here

Topics: Developing, implementing, and evaluating a marketing/communications plan

Description: Participants in this webinar will learn about the elements of a communications strategy and how it can increase the effectiveness of your organization or project. They will also understand the value of doing research in the community as part of a communications effort and how it can inform the design of the strategy, including identifying appropriate audiences, communication approaches, and channels. Methods for evaluating the outcomes and impact of a communications strategy will be briefly described.

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Audience: Coalition leaders and partners; individuals working towards community health.

Participants completing this webinar will be able to:
1. Describe the value of developing a communication plan for an organization or project.
2. List the key elements of a communication plan.
3. Explain how to go about creating a plan including goals, objectives, audience, channels, and measuring success.

Lead Trainers: Tamaki West (left) and Karen Schoneman, HRiA

This webinar addresses the following MA DPH Coalition Criteria Guidelines:
1. Effective utilization of data to inform goal and activity selection, implementation, and evaluation
2. Consistency with MA DPH’s goals and priorities

*Please note that SFCDC is not the organizer of this event.

SFCDC Receives Capacity Building Grant

November 14, 2016 –  South Florida Community Development Coalition (SFCDC) receives capacity building grant from the Aspen Institute and JPMorgan Chase. Organizations selected work to strengthen the capacity and effectiveness of nonprofits in their community.  Catalyst Miami, a member and partner of SFCDC, was also named as a grant recipient. A total of 10 awards, from across the country were made.

Press Release from Aspen Institute.

Photo: 2017 Grant Recipientsaspenjpmc

Position Your Brand for Success

Position Your Brand For Success – Marketing Tools for Nonprofits

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A smaller nonprofit often has limited resources to dedicate to communications which can hinder brand development and marketing efforts and ultimately the growth of the organization. On May 3, 2016, South Florida Community Development Coalition partnered with Florida Community Loan Fund and Chief Marketing Associates to conduct a training on best practices to develop a marketing and branding strategy, on a limited budget.

An organization’s most valuable asset is their brand. However, today many organizations devote little time to this important element of their value in the community and the world. So much can be leveraged, beginning with the way in which you communicate to the way your brand is positioned on social media, etc. We believe the best practices that we will share with you will help you get the edge and position your brand for success.

This workshop addressed the following:

  • What is a brand? An overview of branding vs. marketing vs. logo
  • Effectively telling your organization’s story across all channels
  • Tips and hints for optimizing social media
  • Leverage content management and all your marketing resources and measuring results.

Our presenters Janet de Guehery,  Communications and Marketing Manager for Florida Community Loan Fund and Lisa Junkerman, strategist, brand manager and President of Chief Marketing Associates, provided an excellent summary handout of their presentation and also included  a list of low cost and FREE tools your organization can use.